In a move to strengthen its tourism industry, the Uttar Pradesh government has revealed plans to attract a staggering investment into the hospitality sector. Expecting a rise in annual tourist flow by 2028, the state is getting ready to meet the increasing demand for places to stay by adding new units, like hotels, resorts, and homestays. This effort focuses on famous tourist spots such as Varanasi, Ayodhya, Prayagraj, and Agra. To make the most of the state's rich heritage, the government is letting private companies develop heritage properties, such as old forts and palaces. The government's plan also includes making travel easier and offering new experiences, like wellness centers and adventure activities. Religious tourism, especially in Ayodhya after the Lord Ram temple's consecration, has seen a big increase. The state government expects to make significant revenue each year from tourism.

Surendra Kumar Jaiswal, President of the Uttar Pradesh Hotel and Restaurant Association & Hony. Secy, HRANI, is hopeful about this plan. He says, "This big investment in the hospitality sector will definitely lead to great growth and success, not only for people in the tourism business but for the entire state's economy." This huge effort is set to change Uttar Pradesh's hospitality scene, promising a brighter future for the sector and making the state a top spot for tourists worldwide.